social media
Five problems with B2B content (and how to fix them)
30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content. They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor […]
Improving Lead Quality Using on-Facebook Lead Generation Format
Generating leads for businesses is vital – how will you be able to share information with key customers if you don’t have leads? You can share information with prospecting audiences, but audiences with the highest conversion rate are your already engaged audiences. In order to re-engage those users, you […]
Social Media Lead Generation: How to Do it Right
Social media commands the attention of billions of people and cuts across every income level and social class. If you’re looking for your customers, they’re on social media. The challenge is that most of the things marketers and businesses do on social media are interrupting them. People don’t log […]
Stripping your competitors naked: The new model for Lead Generation
In order to grow in today’s market, manufacturers need to steal market share from their competitors. However, if you don’t understand how your competition market themselves and win business, you’ll find that very difficult. UK manufacturing output has remained largely the same over the past 30 years – to […]
Content Marketing: A Step-by-Step Guide to Lead Generation
Are you having a hard time using content marketing to generate quality leads for your business? Great content helps you draw in traffic through which you can generate leads. And, quality leads help you market your products and services with ease. Without great content, attracting traffic will be a […]
