The Vision Council’s VisionWatch general market trends reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold throughout the first quarter of 2017. The same report found that the independent side of the […]
(Photo: Shutterstock) Financial Gravity Companies and Applied Behavior Finance (ABF) have rolled out the SaaS-based Real Risk Meter for U.S. financial advisors and financial firms. The new tool was developed “to help financial advisors provide prudent advice grounded in realistic capital market assumptions and behavioral expectations,” according to Financial […]
While some big brands might question Facebook’s commitment to stop funding hate and the sales volume it drives, for a few groups of marketers— like direct-to-consumer brands and subscription publishers — it’s the workhorse to which their success is hitched. Outside of publishers’ own platforms, Facebook is a top […]
Marketing teams of every business, whether it is a start-up or an established one, strive to generate more and more customers who genuinely show interest in your product or service. This is known as a lead generation where through transparent means of communication you develop long-term relationships with customers […]
editorial cal There are no shortcuts to engaging your audience with content. Marketing automation takes care of a lot for digital marketers these days. But there’s at least one thing you can’t automate: the personal touch of great content. Good content engages, convinces, and converts. It’s not easy. There […]
