Industry
Filtered by industry and lead generation
Should Legal Professionals Invest in an Online Presence?
While traditional marketing methods are still important for legal professionals, an online presence is a critical next step to remain relevant. A term that’s slowly starting to gain traction is “legaltech.” These tech-based legal firms have found a way to carve out a niche that makes legal services easily […]
How to Adapt Your B-to-B Marketing Strategy to Unparalleled Societal Change
Credit: iStock.com by Fokusiert Marketing in the midst of a global pandemic is far from business as usual. As social distancing and remote working have become the new normal, the world is experiencing a widespread societal shift that’s impacting almost every aspect of our daily and business lives. In […]
How To Create A Simple Lead Scoring System To Prioritize Prospects
Photo: Getty Lead generation is one of the most important steps in any entrepreneur’s sales and marketing process. In order to get a potential client interested and eventually get them to purchase from you, you need to identify the right leads. I’ve always found this difficult. Proper lead generation […]