Callback Tracker: The Latest Innovation for Lead Generation
Businesses all over the world are prioritizing their lead generation initiatives to make sure that the awareness for their products and services reach their target market. But the challenge building a strong client list involves reaching out to each potential client. This has proven to be quite a stretch […]
A Lean Marketing Funnel Is The Cure For Uncertain Times In Business
AI Tech Entrepreneur, C-Suite Executive and Advisor. CEO, Co-Founder of Morphio . Getty Times are tough. You don’t want to dish out tons of cash while growing your agency. There are many companies that have bootstrapped to massive success. Steve Jobs and Steve Wozniak got their start building computers […]
The Only 5 Lead Generation Hacks Digital Agencies Need to Get Qualified Leads
These are strange, challenging times for businesses. The past few months have put a financial strain on them – from the loss of clients and revenues to furloughing staff – which further resulted in halting expansion plans, investments, and even marketing spends. Digital agencies have also been affected by […]
5 Reasons Your Content Marketing Strategy Isn’t Working
By now, most companies have established that content marketing can deliver results as part of an overall marketing strategy. But are those results what you expected or need to make your marketing numbers? There are some common reasons why your content marketing program might not be working as well […]
6 Sales Forecasting Methods That Help You Plan for Future Growth
Making smarter decisions when setting goals, budgeting, prospecting, and hiring is possible when you are able to forecast sales accurately. Sales forecasting can play an important part in the success of your business. To benefit from forecasting, you need to know how to create realistic reports. We’ve gathered some […]
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive. Digital marketing is a vast category that encompasses a wide range of channels and strategies designed to increase brand visibility, boost a company’s reputation […]
How to Adapt Your B-to-B Marketing Strategy to Unparalleled Societal Change
Credit: iStock.com by Fokusiert Marketing in the midst of a global pandemic is far from business as usual. As social distancing and remote working have become the new normal, the world is experiencing a widespread societal shift that’s impacting almost every aspect of our daily and business lives. In […]
