Lead Generation & Conversion: Techniques for Long-Term Success [Checklist]
Lead generation and conversion are some of the most important goals of nearly every business out there. The reason is simple: if you can generate qualified leads, and effectively convert them into customers, you will increase your sales and ROI, and gradually grow your business. Perhaps you already know […]
What does lead generation look like in 2020?
30-second summary: Amid unprecedented times, it’s important to keep your company afloat and stand apart from your competitors. As long as your company is paying attention and emerging with the times’ marketing strategies for lead generation, organic growth will come easy. Loyal customers lay the foundation of a successful […]
Utilize Chatbots for any Purpose with This Custom Platform
You want to connect more directly with your customers to better serve their needs, but who has the time to respond to every individual customer inquiry? Chatbots have been shown to greatly improve customer experience, helping people to find the answers to their questions more quickly so that you […]
19 MSP Lead Generation Ideas That Don’t Require Being In-Person
For all of us who were relying on conferences, event hosting, office park drop-ins, and other in-person tactics to generate sales leads, COVID-19 has obviously thrown a massive wrench in those plans. While some regions have partially opened up, and while some vendors are going to extremely creative and/or […]
Virtual events are here to stay: How marketing automation keeps you a step ahead
30-second summary: Virtual events are our new norm and they aren’t going anywhere, even after the pandemic subsides. Marketers need to embrace this to deliver modern customer experiences. Tap data to segment your audiences and strategize the right topics and formats for your virtual events. A multichannel automation platform […]
Ways to regain the attention of potential customers
As we’ve previously mentioned, and as HubSpot highlights, lead generation is one of the top challenges and priorities marketers face today. Given this, taking action not only implies efforts to generate new leads, but also to have actions that allow to re-engage those potential customers with whom contact has […]