Mark Diles
About Mark Diles
Posts by Mark Diles:
A Clear Vision for Online Marketing, Lead Generation and Branding
The Vision Council’s VisionWatch general market trends reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold throughout the first quarter of 2017. The same report found that the independent side of the […]
Business-to-business lead generation app
An automated web-based application that handles business-to-business lead generation and cold emailing and is completely manageable from a mobile device itself. The Ministry of Electronics and Information Technology (MeitY) along with Atal Innovation Mission – Niti Aayog has just launched the Digital India AatmaNirbhar Bharat Innovate Challenge. This initiative […]
‘If your enemy has all the power, you may as well sleep with them’: Why subscription publishers can’t quit Facebook ads
While some big brands might question Facebook’s commitment to stop funding hate and the sales volume it drives, for a few groups of marketers— like direct-to-consumer brands and subscription publishers — it’s the workhorse to which their success is hitched. Outside of publishers’ own platforms, Facebook is a top […]
New tool lets Data Members sift through Crain database, build their own lists
For decades, Crain’s Cleveland Business has published lists ranking the largest companies across various industries and categories. Now you can build your own lists using that same data. Last week Crain’s gave our Data Center a major upgrade, releasing new tools designed to help you slice and dice the […]
Create an Editorial Calendar to Keep Your Content in Check
editorial cal There are no shortcuts to engaging your audience with content. Marketing automation takes care of a lot for digital marketers these days. But there’s at least one thing you can’t automate: the personal touch of great content. Good content engages, convinces, and converts. It’s not easy. There […]
How to leverage marketing automation to generate more leads
Marketing teams of every business, whether it is a start-up or an established one, strive to generate more and more customers who genuinely show interest in your product or service. This is known as a lead generation where through transparent means of communication you develop long-term relationships with customers […]
New Risk Tool Launched: Tech Roundup
(Photo: Shutterstock) Financial Gravity Companies and Applied Behavior Finance (ABF) have rolled out the SaaS-based Real Risk Meter for U.S. financial advisors and financial firms. The new tool was developed “to help financial advisors provide prudent advice grounded in realistic capital market assumptions and behavioral expectations,” according to Financial […]
