Mark Diles
Posts by Mark Diles:
Google Makes “Buy on Google” Commission-Free for Retailers
Vladimka production / Shutterstock.com Sellers using “Buy on Google” checkout option will no longer have to pay a commission fee. Google has also opened the platform to third-party providers. Google first introduced the “Buy on Google” feature back in 2015. It’s a payment option that allows consumers to buy […]
7 Startup Marketing Strategies To Bring In Customers
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, experts still see it as the most effective way for businesses with limited budgets to maximize their […]
The secret behind a successful lead-generation campaign
The economic destruction caused by the COVID-19 pandemic and extended lockdown has created difficult trading conditions for many companies in South Africa. With thousands of businesses closing their doors, South African IT and telecoms companies have lost many of their clients during the lockdown. To compensate for the lost […]
Essential things you should know about B2B demand generation marketing
Every business strives to stand out from the competition and gain as many customers as possible. Brand supremacy is, more often than not, associated with impressive performance since popularity attracts more consumers. Well, the B2B marketing team is responsible for all these tasks, and they work around the clock, […]
WILL VIDEO CALLS WITH CUSTOMERS BECOME THE NEXT BIG THING?
HVP Editor Joe Dart finds out more about Plumber at Hand, a newly launched video call-led lead generation platform. The COVID-19 lockdown has drastically altered the way that we interact with other people. Many people hadn’t even heard of Zoom before the lockdown came into force, but now hundreds […]
How eCommerce SEO Is Different from Lead Generation SEO
Search Engine Optimization, more commonly known as SEO in the digital marketing industry, is the process of growing both the quality and quantity of organic traffic that you build on your website. SEO is majorly known for building long-term results for the businesses that use it solely because it […]