Real estate lead generation overload

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HousingWire recently launched HousingStack, a dynamic visualization of rapid technological changes in the real estate industry. Our first vertical to launch was Lead Generation, and I almost choked when I saw all the companies attempting to generate leads for real estate agents.

Lead generation vertical on HousingWire’s HousingStack

How does a real estate agent wade through all of these lead generation options? It turns out they are having a really tough time. I asked readers of our OpenHouse newsletter to write to me about their interaction with lead generation companies, and here are a sampling of the quotes:

Yikes! If you’re a real estate lead generation company, I hope you want to clear the record and prove that your product delivers real ROI. HousingWire is planning a Real Estate Virtual Demo Day for July 27.

Lead generation company CEOs, come set the record straight!